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Food museums reopen

The Food Museums turn 20

The Food Museums reopen in March, celebrating their 20th anniversary this year. 
In 20 years, as many as 306,317 visitors have flocked to the Food Museums to learn about the history, culture and traditions behind the products that have made Parma and its territory famous and contributed to the creation of the 'Food valley', now known throughout the world. It is no coincidence, in fact, that Parma has been awarded the title of "Creative City for Gastronomy" by Unesco.

The eight museums exhibit a total of 4,215 objects, each of which has a story just waiting to be heard. One of this year's great novelties, and closing the circuit, will be the opening of the Fragno Truffle Museum in the evocative underground rooms of the Calestano Town Hall in the autumn.

Like every March, the museums reopen their doors and offer children and young people tailor-made experiences every weekend. "MUSEUMS IN TECHNICOLOR" is the leitmotif of the workshops that will begin on Saturday 4 March. The important thing is to be armed with plenty of colouring and taking inspiration from the museums' products, children and their families will be involved in new activities, always free of charge.

>> Discover the entire calendar of workshops.

Celebrate Easter in Emilia

Experience your Easter holidays in Emilia discovering the cities of Parma, Piacenza and Reggio Emilia and the surrounding area. 

Let yourself be guided and surprised by the proposals of the Land of Slow Mix, where every holiday is unique and eclectic between culture, nature and food and wine.

>>> Discover all the proposed experiences

Visiting Emilia with the Frecce is worthwhile

Until 23 April 2023, thanks to the partnership between Visit Emilia and Trenitalia, customers arriving with the Frecce in Parma, Piacenza and Reggio Emilia will get discounts on overnight stays, on admission to Emilian museums and advantages on experiences and guided tours organized by the best Emilia's tour operator.
For Frecce ticket holders, the affiliated hotels will apply a 15% reduction for 2-night stays at the weekend (Friday to Sunday).

>>> Discover all related offers

Emilia unveiled in the gaze of Luigi Ghirri

Vedere Oltre

Discover Emilia by following the revealing gaze of Luigi Ghirri (Scandiano 1943 - Reggio Emilia 1992), among the most important photographers of the Italian twentieth century. Ghirri argued that it is precisely the most usual corners, those we always have before our eyes, that can reveal unexpected aspects. Hence his "Seeing Beyond", which is the title of the calendar of events promoted by the cities of Reggio Emilia, Modena and Parma, to which Luigi Ghirri was linked and fundamental to his artistic production. For the 30th anniversary of his death, the cities of Visit Emilia - the Land of Slow Mix are dedicating exhibitions and initiatives to the Emilian photographer. A unique opportunity to immerse oneself with new eyes in the artistic, cultural and contemporary wonders of Parma and Reggio Emilia, imagining to follow in the steps and gaze of Ghirri, who dedicated to some of Emilia's most beautiful palaces and views unique images and visions.

First stop, Palazzo del Governatore in Parma, which from December 17, 2022 to February 26, 2023 hosts the free exhibition "Labyrinths of Vision. Luigi Ghirri 1991," a never-before-seen work on the cultural landscape with more than 150 photographs.

In Reggio Emilia, Palazzo dei Musei opens to visitors until Feb. 26, 2023 the exhibition "On a Different Scale. Luigi Ghirri, Italia in miniatura and new perspectives," which brings together for the first time photographs from "In Scala", the series Ghirri created at Italia in miniatura.

Archeology in Emilia

Unexpected treasures, ancient cities to rediscover, new revelations to explore

From the ancient Roman city of Veleia to the famous Etruscan liver, from the protohistoric remains of the Terra Maricola civilisation to the necropolis and precious Roman and Carolingian funerary monuments. 
It is a lesser-known archaeological Emilia, but one that is rich in fascination and extraordinary museums and finds that allow visitors to reconstruct the history of the territory encompassing the provinces of Parma, Piacenza and Reggio Emilia, and of much of humanity. A history that projects visitors into the Roman, Etruscan and ancient worlds that have left their traces in Emilia since prehistoric times.

Discover the 11 archaeological sites and museums not to be missed: Archaeology in Emilia.