Thanks to the partnership between Visit Emilia and Trenitalia, tourists arriving on the Frecce trains in Parma, Piacenza and Reggio Emilia will be able to obtain reductions up to 15% on overnight stays in affiliated hotels, and discounts on admission to museums and theatres in Emilia and advantages on guided tours.*
Reductions at hotel facilities
For holders of Frecce tickets, partner hotels will apply a reduction up to 15% on the BARR (Best Available Rate Refundable) for 2-night weekend stays (Friday and Saturday or Saturday and Sunday). The reduction will only be valid if it is communicated by the customer at the time of booking, which must be made through the direct channels of each establishment (e-mail, telephone, official website). The offer will be valid until the number of rooms available at each establishment is exhausted.
The participating establishments are:
PARMA
REGGIO EMILIA
PIACENZA
Reductions and discounts on museum and theatres admission and guided tours, Friday to Sunday only
Discounts in museums from Friday to Sunday by presenting the Frecce ticket:
PARMA
- Museum Complex Piazza Duomo (Baptistery of St. John the Baptist, Diocesan Museum ‘Benedetto Antelami’, Cathedral of Santa Maria Assunta): reduced admission 10.00 € per person instead of 12.00 €.
- Monumental Complex of the Pilotta: admission Complex of the Pilotta + Spezieria of San Giovanni at a cost of 18.00 € for the whole day.
- Teatro Regio di Parma: 30 min. guided tour of the theatre with reduced admission 8.00 € per person instead of 12.00 €.
- Reggia di Colorno: admission with guided tour reduced 11.00 € instead of 12.00 €; with audio guide 9.00 € instead of 10.00 €.
REGGIO EMILIA
- Collezione Maramotti: guided tour of the permanent collection by appointment (free admission). Complimentary Collezione Maramotti tote bag.
- Fondazione I Teatri: 10% discount on all tickets for Theatres Seasons (Opera, Concert, Dance, Prose, Musical, Families).
- Palazzo Magnani Foundation (Palazzo da Mosto and Chiostri di San Pietro): Reduced admission to exhibitions: Margaret Bourke-White: reduced ticket 10,00 € instead of 12,00 €; La costruzione della città moderna: gli archivi degli architetti del ‘900 a Reggio Emilia: reduced ticket 8,00 € instead of 10,00 €.
PIACENZA
Discounts on guided tours
PARMA
- Parma Welcome Travel offers Parma city tour, a pleasant walk through the city's streets and alleyways in the company of a tourist guide to admire the most evocative and fascinating places in the historic centre and learn what makes Parma so special. The tour takes place entirely outdoors; there are no entrances to monuments. The tour starts from the tourist office in Street Garibaldi, 18. Duration: about 2 hours. Languages: Italian/English. Every day at 10.30 am. Saturdays also at 3 p.m. Reservations required by 5 p.m. the previous day. Tel. +39 0521 814547, mail parmawelcometravel@arganteviaggi.it. The cost is 12.00 € instead of 15.00 €.
REGGIO EMILIA
- IAT-R Tourist Office of Reggio Emilia: discount on the individual cost of the thematic guided tours organized by the IAT-R Tourist Office of Reggio Emilia, scheduled on weekends. The guided tour fee is 8.00 € per adult instead of 10.00 €.
For children, the cost is 5.00 € instead of 7.00 €; 3.00 € for accompanying adults; free for children under 12. Tours take place on two Sundays per month (usually the first and third) and on special events or holidays. The tours are organized by Itinere. Calendar 2026: Guided Tours
*Promotions for travellers with Frecciarossa, Frecciargento, Frecciabianca tickets having as destination and/or origin Parma, Piacenza, Reggio Emilia and Reggio Emilia AV in all classes and service levels, also for combined travel solutions involving the use of several trains of Trenitalia's "Le Frecce" network, excluding trains other than those indicated. Tickets must bear the date of travel coinciding with that of the beginning of the stay or, at the latest, with that of the day before; for return tickets the date must coincide with that of the end of the stay or, at the latest, with that of the day after. Trips that do not originate on Italian territory are excluded from the promotion.
Last update 07/10/2026
